Gift ideas
Looking for a gift for your dad, husband, boyfriend, brother or mate? When Did This Become Normal? is the observational comedy book that turns everyday modern frustration into laugh out loud reading.

Why it works
You don't need to be into a specific hobby to enjoy it. If you've ever argued with a parking app, you'll get it.
Short, punchy observations make it perfect for bedside tables, commutes and coffee breaks.
The bold cover design stands out. It's a gift that looks considered before they've even opened it.
Who to buy it for
The man who taught you how to park, how to barbecue and how to tut at a QR code menu. This book gives him permission to say out loud what he's already thinking.
He has strong opinions about self service tills, tip screens and why the fridge needs Wi Fi. Now there's a whole book that agrees with him.
A funny, relatable read that won't sit unread on the shelf. Something he can dip into, read aloud and nod at while muttering, 'exactly.'
The ideal stocking filler or birthday gift for a brother who thinks modern life is quietly losing the plot. Short chapters. Big laughs.
The kind of book you buy for a friend and end up borrowing back. Perfect for Secret Santa, a leaving do, or just because they need a laugh.
Meetings about meetings. Emails about emails. The shared madness of office life. This is the desk gift that gets passed around at lunch.
International Men's Day
Thursday 19 November 2026. Skip the socks and give him something he'll actually want to open. A funny book about modern life, written by Tony Gutierrez and available now on Amazon in paperback and Kindle.
Available now
Choose paperback or Kindle and get it delivered in time for International Men's Day. No accounts on this site, no extra steps. Just the book.
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